IBM EVENT OUTDOOR SURROUND


PROJECT: IBM was hosting an event to promote the launch of its Customer Experience Suite: a product bundle that lets companies provide exceptional web experiences to their customers. To promote the product and draw the attention of people attending the event, we surrounded the area with some playful messaging that was contextual to its placement.

MY ROLE: Concept, art direction

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PHONE KIOSKS

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PARKING GARAGE POSTERS

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BILLBOARD

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BUS SHELTERS

EXPERTS CAMPAIGN FOR IPAD


PROJECT: We were given a weekly slot in the Wall Street Journal and Fortune Magazine apps on the ipad. Rather than run static print ads, we took the opportunity to do something more interactive for the medium. Check out the video below to see the campaign we created.

MY ROLE: Concept, art direction

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WATCH THE VIDEO BELOW

LOTUS SOFTWARE, DEMO VIDEOS


PROJECT: IBM wanted to show people that Lotus is not just an email program. It's social software, web-based services, widgets, mashups, mobile apps...everything you need to stay connected. To demonstrate this, we asked the Lotus community to submit their own tutorials of Lotus capabilities. And to keep it interesting, we created some of our own. We wrote and shot these ourselves to stay within the user-generated spirit. All the videos are housed on a site that targeted IT managers.

MY ROLE: Concept, art direction, video production

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LOTUS MOBILE INSTANT MESSAGING

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LOTUS LIVE TEXT

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IBM CLIENT FOR SMART WORK

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LOTUSLIVE

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LOTUS UNIFIED TELEPHONE

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LOTUS NOTES ON NOKIA

LOTUS SOFTWARE, INFLIGHT VIDEO


PROJECT: To target business travelers, we created this video to play on seat monitors in flights on JetBlue and Virgin America. It needed to work with and without audio, so we used a text-based approach.

MY ROLE: Concept, art direction, design

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INFLIGHT VIDEO

LOTUS SOFTWARE, TAXICAB GAMES


PROJECT: We were asked to create Lotus ads that played on taxicab touch-screen monitors. To make these more fun and engaging than just banners, we made some games.

MY ROLE: Concept, art direction, design

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DRIVING GAME - - CLICK TO REPLAY GAME

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3 PHONE MONTY GAME - CLICK TO REPLAY GAME

LOTUS SOFTWARE, BANNERS


PROJECT: To demonstrate that Lotus is more than just email, we created some interactive banners that showcased all the amazing things that Lotus can do. Below are two of them.

MY ROLE: Concept, art direction, design

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SOCIAL SOFTWARE - In this banner we playfully showcased the resources and people Lotus social software can connect you to.

I designed all the icons and they're shown below.

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WIDGETS - This banner worked with RSS feeds in real-time. Play the banner below.

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LOTUS SOFTWARE, PRINT


PROJECT: As part of the Lotus campaign we created print that featured individual Lotus capabilities. They ran in publications like Wired and the New Yorker.

MY ROLE: Concept, art direction

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LOTUS UNIFIED PHONE CAPABILITES

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LOTUS SOCIAL SOFTWARE

LOTUS IPAD CONCEPT


PROJECT: When the ipad was released, we had a great opportunity to advertise Lotus. Below is a concept we pitched, featuring the social software capabilities.

MY ROLE: Concept, art direction, design

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LOTUS SOCIAL SOFTWARE CONCEPTS BOARDS

CITI CHAIRMAN WEBSITE


PROJECT: We were asked to create a website for the exclusive Citi Chairman American Express credit card. Below are stills from the site.

MY ROLE: Design

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CITI CHAIRMAN WEBSITE DESIGN

DOVE WEBSITE


PROJECT: In 2008, Dove's Campaign for Real Beauty was going strong. Revamping their website was the next step. Below are examples of a new look and feel that I designed for our presentation.

MY ROLE: Design

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DOVE WEBSITE DESIGN

SNICKERS SATISFIES CAMPAIGN


PROJECT: Snickers wanted to appeal to a younger audience. So we created Snickerssatisfies.com - an online campaign that offered interactive examples of instant satisfaction. Each day a person would come to the site, they'd find a new satisfying experience. The viral campaign ran for several months, and was very successful. Here are a few that I designed.

MY ROLE: Art direction, design

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'SHREDDERS' - CLICK TO PLAY


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'MODEL KIT' - CLICK TO PLAY

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'DOUGHNUT' - CLICK TO PLAY

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These never made it to production, but are still some of my favorites:

'CONDIMENTS' - CLICK TO VIEW SLIDESHOW

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'AWARDS SPEECH' - CLICK TO VIEW SLIDESHOW

GE BANNERS


PROJECT: GE's brand message is "Imagination at Work." To reinforce it we created some imaginative banners to advertise their appliances.

MY ROLE: Concept, art direction, design

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PROFILE REFRIDGERATER - CLICK TO REPLAY BANNER

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PROFILE DISHWASHER - CLICK TO REPLAY BANNER

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FRONTLOAD WASHER AND DRYER - CLICK TO REPLAY BANNER

TD AMERITRADE BANNERS


PROJECT: TD Ameritrade's target customers are online. We were tasked to create some fun banners to engage them. Here are a few of my favorites that I created.

MY ROLE: Concept, art direction, design

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INDEPENDENCE ETFS - CLICK TO REPLAY BANNER

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NO MAINTENANCE FEES - CLICK TO REPLAY BANNER

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FAIR PRICING - CLICK TO REPLAY BANNER

ONE.ORG, 2008 YOUNG CREATIVES COMPETITION


PROJECT: Every year, USA Today sponsors the Young Creatives Competition for creatives who are 26 and under. The best part is the prize: a free trip to Cannes during the ad festival! Participants are given a brief and have one week to complete the assignment. In 2008, I entered the digital competition and won with the work below. The brief was to create a banner and one other interactive piece for ONE.org. The organization wanted people sign a petition and lend their voice to stop world hunger.

MY ROLE: Concept, art direction, design

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BANNER - CLICK TO REPLAY BANNER

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INTERACTIVE BUS SHELTER - CLICK TO VIEW SLIDESHOW


Hello, and welcome to my portfolio!
My name is Marina Gokman. I'm an art director.
I like coming up with great ideas and executing them.
I also love to design. I work in all mediums: digital, print,
outdoor, video, mobile. If it's a creative project, I want to
take it on.

I'm originally from Moscow. When I wasn't traveling,
I spent most of my time in New York. Now I live in Boston.
Thanks for visiting my site, and I hope you like my work!

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MY WORK EXPERIENCE:

Freelance Senior Art Director, Present

Ogilvy, New York, NY, 2/2007 - 4/2011
Art Director
Clients: IBM, TD Ameritrade, Dove, Time Warner Cable, Gap, Vaseline, Siemens, American Express

Atmosphere BBDO New York, NY, 1/2005 – 2/2007
Graphic Designer
(Promoted from Production Artist, 1/06)
Clients: Snickers, GE, Citi, Emirates Airlines, E-Trade, Target, Home Depot, E-Trade

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MY ACHIEVEMENTS:

2010 ACE Awards - Best Campaign with Budget 1+ Million, IBM “Lotus Knows”
2008 Gold FCS Portfolio Award - TD Ameritrade Banner “Rube Goldberg”
2007 Young Creatives Cyber Competition - USA winner, selected to participate in the international competition during Cannes Lions 2007

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MY CONTACT INFO:

marinagokman@gmail.com